The high-quality nutrition of our four-legged friends is extremely important for maintaining their good health, fitness and well-being, and therefore, the happiness of the keeper. Thus, the attention for the highest standards from the beginning accompanied the RAW PALEO brand, which was appreciated by this year’s European Quality Certificate (EUROPEAN QUALITY CERTIFICATE® 2019) in the category “Product”.
The RAW PALEO dog and cat food line received the European Quality Certificate for professionalism, commitment and striving to improve quality. RAW PALEO brand products, which have only been on the market for a year, are distinguished by a professionally balanced composition. No grains, one source of easily digestible protein, a short and transparent list of ingredients, no artificial additives or fillers, and above all, the highest meat content on the market – the RAW PALEO dry food for dogs contains up to 80 g of fresh turkey in 100 g of food.
RAW PALEO Ultra Premium Foods
The Certificate Winners were selected by the Chapter at the meeting on October 3, 2019, and the Certificate itself was presented during the 5th QUALITY CONGRESS, organized as the part of the World Quality Day. The event gathered representatives of the world of science, business and local government from both Poland and other European markets. This year’s event revolved around three main themes: Teal organization, ecology and women in business.
– World Quality Day is perfect timing for discussions about quality – emphasized Marcin Kałużny, President of the Board of the Qualitas Foundation and Chairman of the Chapter of the European Quality Certificate. – The Quality Congress serves the exchange of views, presentation of new trends and allows insight into the quality processes, taking place in companies.
Vet Planet, the producer of RAW PALEO, was represented by Anna Rutkowska, the Vice President of the Management Board of the Company and Export Director. – The premium RAW PALEO food line is one of our youngest children, refined from the very beginning with regard to achieving the best composition on the market and quality of the entire product.
Anna Rutkowska with European Quality Certificate. Photo by Karolina Mazur.
Anna Rutkowska adds – Our special and unique asset is our own Research and Development department, created by one of the best small animal nutrition experts in Europe. Building quality as the most important value comes from our mission, and we are all even prouder that our efforts in supporting animal carers have been noticed and appreciated.
An important point of the Congress of Quality was the discussion panel „Women in Business”, during which Anna Rutkowska together with other representatives of recognized Polish companies talked about their experiences on the way to success in business. They also revealed which qualities they value at work, as well as what challenges and threats modern women of success are facing. Moreover, in „The Quality” magazine Anna Rutkowska also shared how she builds the strong international position of VetExpert and RAW PALEO brands.
Anna Rutkowska during the discussion panel “Women in Business” at the Congress of Quality. Photo by the Qualitas Foundation.
The European Quality Certificate (EUROPEAN QUALITY CERTIFICATE®) is awarded every year by the Qualitas Foundation, which helps Polish entrepreneurs build the quality of their products and to strengthen the image of Polish innovators in Poland and abroad. Only companies that have successfully passed the four-step verification and have been selected by a specially appointed Chapter can become Certificate Winners.
Quality Certificates are awarded at a gala ceremony during the Congress of Quality. The previously awarded companies include Tauron – the largest electricity distributor in Poland, Sodexo – a provider of incentive services for companies, cosmetics producers such as Ziaja and Soraya, and jewelry manufacturers, such as YES.
Annually, the Congress of Quality brings together a unique community: the best experts in their field who share professional knowledge and can advise in solving problems. The event is attended by business practitioners with many years of experience, recognized both in Poland and Europe.
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